We finished our 3 months of consulting with Kip Fulks (@13pacificwaves), one of the founders of Under Armour, and the current CEO / founder of Big Truck Beer (@bigtruckfarms), a process that was called Method & Mindset. We met every Tuesday to review our mission, vision, positioning, plan, and strategies and to establish KPIs in order to define the path for Forajidos Wines in the medium and long term, with the conviction that what’s important is the process, not the result.
We heartily thank Kip for his time and effort and for enabling us to eliminate all of the “corporate BS” to maximize victories and learn from small defeats.
